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This is not the end!

 What a week. What an amazing contribution from all the bloggers. A very sincere thank you to you all for tolerating the chivvying from me – and also for tolerating some unexpected criticism in the...

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Putting the ‘me’ into medicine

Entrepreneurs and consumers: we all contribute to medicine nowProselytizing about the impact of the digital space on medicine is all-consuming. Eric Topol, Past Editor of Medscape, Cardiologist and...

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We are all patient-centric now — aren't we?

As we approach the year end, it’s interesting to comment that 2014 has been the year of ‘patient centricity’. Increasingly, we’ve seen the pharmaceutical industry declare their intent to relate more...

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Patients in 2014: the successes, the stories, the surprises

At the time of writing, I am en-route to Zurich to discuss patient engagement for 2015 with Novo Nordisk; a company which has proved to be bold and forward-thinking in how it chooses to build...

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Patient centricity – from hubris to humility

Both ‘types’ of experts served great purpose. I miscarried during what was originally thought to be the 11th week of a pregnancy. The nurses, physicians, lab technicians and sonographers sought to...

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Patients, Promises & Politics: Who Can You Trust?

It is Election Day in the UK and for patients – current and future – we remain in a health-purgatory which started when the political party manifestos were launched six weeks ago and will undoubtedly...

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Real-World Medicine: The Needs in a Real-Patient World

As a working mother with two children and two step children – yes four small people under the age of 8, our lives are that oxymoron of organized chaos where one small error at the start of a day has a...

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Marriage, Mood Disorders and Managing a Chronic Condition

I recently remarried and amidst lots of romantic tales during the wedding speeches, the Best Man humorously took our guests through the various girlfriends of my husband’s past and their differing mood...

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Being Human, Being Flawed, Being a Patient, Being Pharma

Patient centricity is the most talked about concept of the past five years in pharmaceutical sales and marketing. The tectonic plates of real-world data and personalized medicine have rubbed each-other...

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Go Hack Yourself; The Year that Data got Personal

This year I’ve made the same presentation about aspects of patient centricity 18 times. Fortunately, this was delivered to different audiences! In addition, I’ve been offered three jobs as a ‘Patient...

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Cross My Heart and Hope to Die; Better Patient Centricity Requires Better...

The great thing about the first few weeks of a new year is not the resolution-making, but the knowledge that you are facing the same thing that everyone else is – a liberating sense of impending...

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Fools, Fights and Foibles

April’s Fools Day. Before noon, a prank is played and when revealed the recipient is shouted at for falling for it – ‘April fool!’. After noon, however, the prankster becomes the token idiot. Different...

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Using Technology to Break Taboos

Whenever I write articles with a disclosure about my mental health issues, I always receive two types of response; firstly, people will commend me for being ‘brave’ and then there will be a couple of...

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Death and Taxes – The Certainty of Life

Yet in the medical and pharmaceutical world, this continual pounding was offset by my personal encounters with some outstanding people – whose deaths, or the work they did with the dying, taught me...

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Patient-Centred Care; The Past, The Present, The Future

In a few days, the best of the industry will assemble to share case studies about patient centricity at eyeforpharma Barcelona. It is invigorating that this event has become the gold-standard for...

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This Chief Medical/Mum Officer is Not Waiting for Godot

Some children collect sports ribbons. Two weeks ago at eyeforpharma Barcelona, my daughter Delilah collected her first pharma conference badge. Life is different when you live with a chronic condition...

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